July 2017

Tetley is 180

We trace the journey of the iconic tea that travelled from the finest gardens in the subcontinent back in 1837 and enticed the English way of life, to emerge as UK's favourite cuppa today

This year Tetley is celebrating its 180th anniversary. Since its launch in 1837, Tetley tea has been a part of the British tradition over the years, with families and friends bonding over it for generations. Tetley is today the nation’s favourite tea, purchased by more UK households than any other brand*.

To mark this momentous occasion, Tetley is sharing rare images from its archives that trace the brand’s heritage with photographs, advertisements and artefacts that commemorate brand Tetley. From records of royal visits to iconic advertising of the times, from blending rooms of yore to factories that packed UK’s favourite tea in the good old days – these images tell the story of a different era.

Take a trip through the history of Tetley – and enjoy the nostalgic moments. For best results, sip on your favourite Tetley, as you go down memory lane!

  • A royal visit to the Tetley factory during Second World War. Tea enjoyed the status of high fashion at that time.
  • A photograph of a London tea store taken between 1850 and 1890, where adverts promote the health benefits of Tetley tea.
  • A factory scene showing workers packing tea during a time of increased trade between England and India in the late 1800s.
  • An original blending room from 1897, where teas were tasted and blended for quality. The same custom-made equipment is used by master blenders even today.
  • Tetley advertising campaign from the late 1950's which featured Lady Barnett, a prominent radio and television personality of her time, who was regarded as the epitome of British aristocracy.
  • Lady Barnett further endorsing Tetley tea with an informative feature on the usage of teabags and displaying her delight about the quality.
  • Advertising from early 1900s marketing the benefits of tea for the rejuvenation of mind and body.
  • Supplies for many products were limited in the 1950s, and austerity underpinned everyday life, justifying the use of one-teabag-for-two-cups themed advert.