August 06, 2018

TCS positioned as a leader in Western Europe Digital Quality Assurance Services by IDC MarketScape

Report cites Tata Consultancy Services’ Innovation, Integrated Digital Transformation Approach, Business-centric Solutions and use of Automation and AI as key strengths

LONDON | MUMBAI: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation has been positioned as a leader in the IDC MarketScape for Western Europe Digital Quality Assurance Services.1

According to the report, TCS’ “innovation and application of automation, AI, and cognitive technologies is considered a strength, as is its expanding portfolio of business-centric solutions.” The report also states that TCS’ “collaborative nature and ethic have almost become synonymous with TCS and its approach to digital.”

Prabhakar Karamsetti, global head, quality engineering and transformation services, TCS, said, “In a Business 4.0 world, failure to deliver a rich end-user experience can impact both revenue and reputation. As customers accelerate their digital transformation journey, the ability to deliver assurance at speed and at scale is critical to creating business value. This independent third party recognition is a validation of our customer centric approach, a comprehensive set of offerings in the quality engineering space and our investments in next generation models to meet our customers’ future needs.”

TCS’ Quality Engineering and Transformation (QET) practice partners with leading organisations in their Business 4.0 journeys to get first time right quality. QET offers a comprehensive set of assurance services spanning the entire quality assurance value cycle – including consulting and advisory, testing services implementation, and managed services for test environment, test data management and next generation platform solutions.

The company has responded to the emergence of newer technologies, and growing customer investments in those areas as part of their digital transformation initiatives, with newer offerings such as Agile/DevOps Transformation Consulting, VR/AR Assurance, Video and Infotainment Systems Assurance, and Industry-Specific Digital Assurance. With functional assurance constituting the largest part of customers’ assurance spending in the digital space, TCS’ domain expertise across multiple industry verticals has become a key differentiator.

TCS has invested extensively in building intellectual property the area of quality assurance. These solutions leverage artificial intelligence and machine learning to accelerate speed-to-market, reduce cost of quality, mitigate risk and enable a world class end-user experience. The two main platforms are:

  • The Customer Experience Assurance Platform measures and benchmarks the customer experience maturity of systems across five dimensions – usability, accessibility, compatibility, security and performance – using cognitive and machine learning techniques, and provides remediation to enhance business outcomes.
  • Smart Quality Engineering is an AI-powered platform to accelerate the release cycle using contextual insights, predictive analytics and self-healing capabilities to enhance the quality and predictability of IT applications.

Jennifer Thomson, research director, IDC European Application Development and Deployment Strategies, said, “TCS’ digital QA services, guided by the Business 4.0 thought leadership framework are positioning it as a thought leader in the digital space. Customers are increasingly looking to TCS to help them achieve both business and digital objectives. TCS' quality engineering and testing is playing a key role in driving business value for its clients.”

Mr Karamsetti added, “Our industry knowledge, contextual depth, alliances with technology providers, scale in digital and investments in digital assurance platforms that leverage cognitive technologies, make us the preferred partner for customers in Western Europe and elsewhere, who are looking to achieve first time right quality at speed.”

1 IDC MarketScape: Western Europe Digital Quality Assurance Services 2018 Vendor Assessment, doc # EMEA42037217, June 2018