June 2018

Tata at Hay Festival 2018

Tata group partners Hay Festival for fifth consecutive year

The Hay Festival is a world-renowned celebration of ideas and the largest literary event in the UK. For the 2018 edition of the festival, thinkers and visionaries from around the world united to inspire, examine and entertain in over 800 events across 11 days in Hay-on-Wye in Wales. Over 70 speakers performed in the Tata Tent, including high-profile personalities such as Bear Grylls, Benedict Cumberbatch, Gordon Brown and Bridget Kendall.

The Tata group was global partner to the Hay Festival for the fifth year in a row. To celebrate the group’s 150th year anniversary, we partnered with Hay Festival to create the Pioneering with Purpose series. The series included our top picks of events throughout the 11 days of the festival that explored how business had a commitment to benefit and develop society in various ways.

  • Bear Grylls talking to Dylan Jones.
  • Fun facts for people queuing in the Tata Tent.
  • Fun facts for people queuing in the Tata Tent.
  • Funky maths demonstration.
  • Guests discussing maths in a special session post TCS Spark Salon.
  • Harish Bhat, brand custodian, Tata Sons, at the festival.
  • Tata Communications phone chargers across the Festival Site.
  • Tata Tent.
  • Tata Tent.
  • TCS Spark Salon on how to make maths fun and inspire young people.
  • TCS Spark Salon on responsibly designing the future of technology.
  • Tetley Tea was being served everywhere across the Festival.
  • The Tata Lunch.
  • The Tata Tent.

A number of Tata companies participated in this year’s festival, including Jaguar Land Rover. The company partnered with GQ Magazine to host the GQ Hay Festival Dinner, which was attended by over 300 guests and high-profile festival speakers. Tata Communications installed four phone charging points across the festival site and Tata Global Beverages had their Tetley Tea products in various coffee stations and the press and green room areas. TCS held two Spark Salon sessions which showcased innovative and thought-provoking new perspectives on the role of technology in creating a sustainable world.

We also invited innovation charity Nesta, who we have partnered with on a series of projects designed to inspire the next generation to explore the potential of maths to enhance their lives and careers. This year we worked with them at the Hay Festival to promote the Maths Mission projects we are piloting. TCS held a special Spark Salon discussing how to make maths fun and inspire young people; there was also a special networking session post event where people could know more.

It was our great pleasure to have Harish Bhat, brand custodian at Tata Sons, with us this year. Mr Bhat was joined by Lynda Gratton and Tata Limited executive director David Landsman for a special discussion on how the new economy is challenging business to adapt at an astonishing rate to new trading and manufacturing realities.