September 13, 2018

Land Rover partners with RAF Chinook Display Team

  • Land Rover announces vehicle partnership with RAF Chinook Display Team
  • Partnership comes in a year of major anniversaries for both brands, with Land Rover celebrating its 70th and the RAF celebrating its centenary
  • Land Rover will supply a new Discovery with bespoke RAF Chinook wrap to support ground activities throughout 2018 and 2019

Whitley: Land Rover will be assisting the famous RAF Chinook Display Team with ground support throughout the remainder of 2018 and 2019. The new partnership comes during a historic year for both parties, with Land Rover celebrating its 70th anniversary and the RAF celebrating its 100th.

The RAF Chinook Display Team, based at RAF Odiham in Hampshire, aims to demonstrate the RAF Chinook helicopter’s capability. As well as being a part of the RAF Chinook Display Team, the crew are also in a fully operational squadron where they combine their daily training demands with practicing their display sequence.

Land Rover will provide the team with a new Discovery, complete with bespoke Chinook Display Team wrap. The car will provide ground support during off-season activities in 2018 and then for the full display schedule in 2019. The capable Discovery will be able to carry seven crew members at one time, supporting both the air and ground team throughout the partnership.

Jaguar Land Rover UK marketing director, Anthony Bradbury, said: “It’s an absolute privilege for us here at Land Rover to be involved with the spectacularly talented crew of the RAF Chinook Display Team. Land Rover and the military have gone hand-in-hand since the very beginning, and our business is still a huge supporter of the armed forces. Since 2014, Jaguar Land Rover has hired more than 850 wounded, injured and sick ex-servicemen, and this latest partnership is just another example of how we intend to continue our support.”

The Chinook helicopter and the Land Rover Discovery have more in common than one might think; both have been carefully engineered to carry people and heavy equipment. But while the Discovery can carry seven crew members in comfort and tow an impressive 3.5 tonnes, the Chinook is able to carry up to 55 troops or up to 10 tonnes.

This is just the latest partnership making full use of the Discovery’s class-leading versatility and capability — in recent years it has assisted in ground operations for Scotland’s Charity Air Ambulance and helped the Cleveland Mountain Rescue Team navigate tricky terrain to save lives, to name a few. First introduced in 1989, the Land Rover Discovery is gearing up for its 30th anniversary next year and has already sold more than 1.3 million units throughout the world.

A spokesperson for the Chinook Display Team said: “The Chinook Display Team is overjoyed to be working alongside Land Rover, in what has already been a very positive and enjoyable venture. The addition of this vehicle to the team has only happened as a result of the kind support we have received and will enable a huge amount of flexibility on the display circuit. With a significant ground footprint of engineers and aircrew, not to mention a growing inventory of equipment and products which is taken to public shows, the ability to move flexibly whilst flying the flag for the United Kingdom is one the team values greatly. The wrapping of the vehicle has also been kindly donated by Land Rover and is just another example of the extraordinary support the team has been afforded.”