February 27, 2018

Jaguar adds F-TYPE and F-PACE to ultimate young driver experience

  • Youngsters can now have their first driving experience behind the wheel of an F-TYPE four-cylinder sports car or the stunning F-PACE SUV, thanks to the new Jaguar First programme
  • Since launching in October 2015, Jaguar has introduced 5,000 young people to the joys of driving
  • The programme educates 11-17 year olds on safe, responsible driving at six venues across the UK
  • Bookings can be made through http://www.jaguarfirst.com, with prices starting from £39.95

Whitley, Coventry: Jaguar has created the ultimate young driver experience, with its updated Jaguar First programme, allowing 11-17 year-olds to get behind the wheel of an F-TYPE four-cylinder sports car, capable of 0-60mph in 5.4 seconds.

The addition of F-PACE, Jaguar’s fastest selling car ever, also gives youngsters the rare chance to take lead as designated driver, whilst their parent or guardian enjoys resting in the back seat for once!

Since launching in October 2015 with the XE, the programme has introduced more than 5,000 young people not only to the joys of driving, but also to the importance of being safe behind the wheel.

Research has shown that learning to drive responsibly from an earlier age lowers the risk of accidents. Four hundred people are killed each year in the UK in accidents involving young drivers, and one in five newly qualified drivers will crash their car within six months of passing their test 1. By extending the period of learning with a qualified instructor, and introducing the concept at an age when they’re more receptive to safety messages, this figure can drop by more than half 2.

Each lesson takes place in a dual-controlled car on a specially designed private road area with one of Jaguar’s expert instructors, and optional in-car filming allows the day to be shared with family and friends on social media.

Once they’ve mastered the basics, youngsters will progress to junctions and roundabouts, steering through tight cones, and practice bay and reverse parking. At some venues, there are also areas where drivers can safely experience handling of the car at higher speeds.

Jaguar First experiences are available for either 30, 60 or 90 minutes, start from £39.95 and can be booked at www.jaguarfirst.com.