March 29, 2011

The fountain of giving for the royal wedding

51 Buckingham Gate to encourage donations for Centrepoint charity throughout April

The capital is currently awash with royal wedding regalia and merchandising ahead of next month’s high profile nuptial exchange. Those who are keen to participate in a more philanthropic manner will be pleased to learn that 51 Buckingham Gate Taj Suites & Residences is inviting guests and visitors to make donations to one of Prince William’s preferred charities, Centrepoint, which strives to give homeless young people a future by offering support, shelter and training.

Throughout the month of April, 51 Buckingham Gate — which itself has royal links, having once housed the overflow of nearby Buckingham Palace — will open its courtyard gates to allow public access to its historic fountain. Visitors can make a wish whilst donating for a worthy cause, with all proceeds collected going to Centrepoint.

Donation boxes will be displayed throughout 51 Buckingham Gate and at neighbouring Crowne Plaza London - St James, as well as at Bistro 51 and The Hamptons Bar. Cash donations can be made at these checkpoints, with 1p and 2p coins handed out for guests to toss into the fountain.

Should guests not be able to visit the courtyard’s fountain to make donations, giving will be encouraged by other means, such as adding to room bills, restaurant / bar receipts and via an official 51 Buckingham Gate Just Giving page All proceeds raised throughout the month of April will be collected and presented to Centrepoint on May 3, 2011.

To encourage support, 51 Buckingham Gate is extending a competition to win a two-night stay in the hotel’s opulent Royal Suite. Givers simply need to either upload a picture of themselves throwing a coin into the fountain on the hotel’s official Facebook page, or tag themselves on 51’s ‘Virtual Facebook Fountain’ to be in with a chance to win.

General manager, Prabhat Verma, said: “We wanted to extend a tasteful gesture to the royal couple, not only to mark this landmark occasion, but also to encourage support for such a worthwhile cause. Centrepoint is doing great things for homeless young people and we are delighted to play a part by facilitating important donations to the charity.”