July 2013 | uk.tata.com
Celebrating royal history
Jaguar Land Rover, the official motor partner for the Royal Preview of the Coronation Festival and the only automotive manufacturer to hold all three Royal Warrants, will be at the Coronation Festival that will promote the best of the UK by showcasing innovation and excellence. The four-day Festival will be held in the gardens of the Buckingham Palace from 11 to 14 July, 2013. The team from Jaguar Land Rover spoke to uk.tata.com about their presence at the event.
Jaguar Land Rover (JLR) holds three Royal Warrants. When were the warrants granted and what were they granted for?
Jaguar Land Rover holds Royal Warrants from Her Majesty The Queen, His Royal Highness The Duke of Edinburgh and His Royal Highness The Prince of Wales, as ‘Manufacturers of Motor Vehicle, By Appointment’. Our original warrants were granted in 1951 by the parents of The Queen, and were transferred to The Queen on her accession in 1952. Warrants were granted by The Prince of Wales in 1981 to Land Rover and in 1987 to Jaguar, and by The Duke of Edinburgh in 1987 to Land Rover and in 2012 to Jaguar.
All three warrants were re-issued at the start of this year to Jaguar Land Rover, to reflect the change in the company name.
JLR is the only auto company to hold all three Royal Warrants. What does this honour mean to the company?
The endorsement of our vehicles by the royal family is recognised and appreciated by our customers in more than 170 countries. That is just as true for our newer export opportunities like Brazil, China and India, as it is in established markets like the United States or Western Europe. These Royal Warrants contribute to Jaguar Land Rover's accelerating global growth, helping to take exciting British design and advanced British technology around the world.
What preparations has JLR made as Official Motor Partner for the Royal Preview of the Coronation Festival?
We've been working on plans for almost a year with the event organisers, and have one of the largest displays at the festival. We've concentrated on telling the stories about our vehicles, our technologies and the remarkable history of our association with the royals.
What does JLR plan to showcase at the festival? Can you share some details?
We have assembled an exciting collection of vehicles to display at the Coronation Festival that represent the past, the present and the future. Alongside hugely desirable new models such as the Range Rover Sport and Jaguar F-Type, we have museum treasures such as the original Series 1 Land Rover Royal Review vehicle used during the Queen's six-month tour of the Commonwealth soon after her coronation, and the Jaguar Mark VII which The Queen Mother used for many years. Then, looking to the future, we're showing Jaguar's award-winning C-X75 concept supercar.
How many Jaguar and Land Rover vehicles will be part of the festival?
We have in all a total of 12 vehicles on display.
From among 200 holders of Royal Warrants participating, how will JLR ensure that it stands out as a brand?
That's simple – our vehicles will do that for us. The 12 vehicles we have on display span the 60 years since the Queen’s coronation, from a very early Land Rover to a look into the future with the Jaguar C-X75. We're also showcasing important products for the business like the Range Rover Evoque and Jaguar XF Sportbrake, alongside our very latest introductions such as Range Rover, Range Rover Sport, and the Jaguar F-Type.