July 31, 2012

51 Buckingham Gate welcomes Taj Khazana – the first outside India

A brand new luxury lifestyle store, Taj Khazana, opened on July 11, 2012 at 41 - 51 Buckingham Gate, Taj Suites and Residences. Celebrating and supporting the creative talent of Indian artisans, the new London Taj Khazana store showcases unique artefacts and collectibles, garments and accessories from India’s traditional and master craftsmen.

Unleashing the vivacity and vibrancy of south Asia, Taj Khazana boutiques specialise in high-quality, handmade items from areas such as Rajasthan, central India and south India, including Hyderabad, Chennai and Kerala. The distinctiveness of each of the existing 12 Taj Khazana stores, renowned throughout India, is a unique local flavour combined with a prevailing global attraction. The new boutique in London is the first international outlet.

The Westminster store stocks superb ethnic objet d’art sympathetic to British tastes as well as traditional shawls, stoles, throws and jewellery from specially selected Indian designers. Focusing on the resurgence of traditional artisans’ creations the collection revives various art forms including textiles or items created from paper, metal, wood or iron.

Taj Khazana is part of the Tata group, a strong custodian of Indian traditions. Committed to providing sustainable market access to craftsmen across India, Taj Khazana works closely with over 50 artisans and weavers, helping to protect their heritage, skills and crafts by showcasing and selling their exquisite artefacts in five star hotels.

The focus for Taj Khazana is on handmade, quality products and developing initiatives to help build livelihoods. To date, Taj Khazana has helped a large number of craftsmen throughout India, including the handloom weavers in Varanasi who were facing extinction.

Taj Khazana now hopes to repeat this success with the Ikat weavers of Pochampally by creating a new collection, which seeks to recreate the vintage Han-Atlas Ikat design. A range from this collection will soon be available at the boutique at 41 - 51 Buckingham Gate.

Sarita Hegde Roy, chief operating officer at Taj Khazana, says, “The unique and authentic products available through Taj Khazana allow customers to purchase genuine Indian treasures, whilst helping to sustain the livelihoods of truly talented Indian artisans. That’s what we mean by 'Meaningful gifting – luxury with a purpose'.”