Jaguar Land Rover

Jaguar Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK

Jaguar Cars, founded in 1922, is one of the world’s premier manufacturers of luxury saloons and sports cars.

Land Rover has been manufacturing authentic 4x4s since 1948, which define 'breadth of capability' in their segments. Jaguar Land Rover designs, engineers and manufactures in the UK, with a strong European presence through over 900 sales dealers and over 1,200 aftersales dealers (excluding the UK). 

In the UK, Jaguar Land Rover is the largest manufacturer of premium vehicles. The company employs a world-class team of over 25,000 people across its two state-of-the-art engineering and design facilities and three advanced manufacturing plants in the West Midlands and Merseyside. 

In Germany, Jaguar Land Rover’s Nürburgring Test Centre is used to test all new Jaguar and Land Rover models right through the development phase. Located in the Eifel Mountains in Germany, the Nürburgring was conceived in the 1920s as a test and race track. It is now regarded as the toughest and most demanding circuit in the world. It is firmly established as an industry standard for durability and performance testing. Jaguar Land Rover’s engineering team develops and tests every aspect of a vehicle’s performance from stability and dynamic control to fuel systems, cooling systems and brakes on the 12.9 miles long circuit. 

Jaguar Land Rover also has a state-of-the-art cold weather testing facility located at Arjeplog, in Northern Sweden. Open from November to March, the facility offers extensive ice lake tracks with straights, circles, polished ice surfaces as well as handling tracks operating with temperatures as low as minus 35°C. This enables Jaguar Land Rover engineering teams to carry out durability and reliability testing of stability control systems, calibration and traction control. They also test Land Rover terrain response and carry out powertrain calibration, climate control system tests, tyre testing and off-road capability testing for Land Rovers. 

The Jaguar XF, XJ and XK models are manufactured at the company's Castle Bromwich plant in Birmingham, UK. Range Rover Evoque and Land Rover Freelander 2 are built at the Halewood plant in Liverpool, UK. Land Rover's Defender, Discovery 3, Range Rover Sport and Range Rover models are all built at Solihull, UK. 

The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to 169 countries and 70 percent of Jaguars exported to 63 countries. Sales to customers are conducted principally through franchised dealers and importers.